AI in CRE: Ethics, Security, and Staying Human in a Tech-Driven Industry

Artificial intelligence is rapidly transforming commercial real estate—from predictive analytics and automated valuations to tenant engagement and lease management. But with innovation comes responsibility. This session explores the ethical, legal, and strategic implications of AI adoption in CRE, focusing on how professionals can use these tools responsibly without compromising trust, transparency, or human expertise.

Attendees will examine the risks of misusing AI-generated content, the security vulnerabilities tied to employee use of AI platforms, and the ethical boundaries of attribution and authorship. Through real-world examples and expert insights, the session will also highlight how to position yourself—and your team—for relevance in an industry increasingly shaped by automation and machine learning.

Whether you're evaluating AI tools for your portfolio or navigating their use in daily operations, this session will help you lead with integrity, protect your organization, and stay competitive in a tech-driven landscape.

Learning Objectives—At the end of the session, participants will be able to:

• Identify potential security risks and data vulnerabilities associated with employee use of AI tools in CRE workflows.
• Evaluate the ethical implications of using AI-generated content, including authorship, attribution, and professional integrity.
• Distinguish between practical AI applications and overreliance, and explore strategies to integrate AI without replacing human judgment.
• Develop a personal and organizational roadmap for staying relevant and adaptive in an AI-enhanced CRE environment.