Navigating Reforecasts with Confidence

In an industry where market conditions shift quickly and tenant needs evolve, reforecasting is no longer a reactive task—it’s a strategic discipline. Reforecasting is a critical tool for property managers and owners to stay agile, manage risk, and maintain stakeholder confidence. This session dives into the reforecasting process—what it is, why it matters, and how to do it effectively.

Attendees will learn how to evaluate and adjust revenue and expense projections in response to market shifts, tenant changes, and operational realities. The session will also explore how to leverage property management software to streamline reforecasting workflows and ensure data accuracy. Just as important, participants will gain strategies for clearly communicating reforecast updates to ownership and partners, turning financial adjustments into opportunities for alignment and trust.

Learning Objectives—At the end of the session, participants will be able to:

• Explain the purpose and timing of reforecasting in the CRE lifecycle and its impact on asset performance.
• Analyze key drivers of revenue and expense changes and incorporate them into updated financial projections.
• Utilize property management software to streamline reforecasting workflows and improve reporting accuracy.
• Communicate reforecast updates effectively to ownership and stakeholders with clarity, context, and confidence.