Brand Equity, Empathy, and Negotiating with Technology

As artificial intelligence and technology increasingly shape our work and lives, we risk offloading critical thinking and human connection to machines. This session explores how narrative, empathy, and authentic human interaction can rehumanize business and negotiations. Drawing on insights from cognitive science and lived experience, participants will examine the importance of storytelling, the experience economy, and the role of empathy in fostering genuine engagement. The session emphasizes why human presence—networking, laughter, and conversation—remains essential in an era of algorithms and automation.
 
Learning objectives—At the end of the session, participants will be able to: 

• Analyze the impact of AI and technology on human connection and negotiation.
• Apply narrative techniques to strengthen empathy and engagement in business contexts.
• Evaluate the role of the experience economy in shaping employee and client interactions.
• Develop strategies to foster genuine human connection by minimizing technological distractions.